With government introducing new restrictions over the weekend (Sunday, 12 July 2020), including another ban on alcohol sales in order to help contain the spread of coronavirus, local company The Duchess could not have planned the launch of their alcohol-free beverage, The Duchess Spritz, any better.
A brand new edition to The Duchess Drinks Studio, The Duchess Spritz is a welcome addition to its innovative range of premium alcohol-free beverages. Light and refreshing, the alcohol-free wine spritzer is crafted with premium de-alcoholised wine and natural botanical extracts. Available countrywide, The Duchess Spritz is a light and refreshing, alcohol-free wine spritzer of light fruit and floral notes topped off with an undeniable wine tang.
Says Johannes Le Roux, Founder of The Duchess: “The Duchess Spritz came about amidst a rapid rise in the demand for alcohol-free wines, but quite frankly, we couldn’t find a great-tasting alcohol-free wine on the market. So we decided to create one ourselves, but with a twist. Experimenting with the natural sweetness of botanical and fruit extracts, we landed upon the perfect blend to match the wine’s acidity. The result is an incredibly refreshing wine spritzer.”
In 2016, The Duchess introduced the world’s first alcohol-free gin and tonic and have since grown in leaps and bounds. They have launched three very popular variants, received backing from the world’s biggest beer company, AB Inbev, and has successfully launched in four international markets. Now, the Cape Town-based drinks studio is excited and ready to welcome Duchess Spritz to its growing stable of premium adult drinks.
As consumers are drinking less alcohol and becoming more conscious of its negative effects, they are actively seeking alternatives to alcohol that do not compromise on taste or experience. The Duchess alcohol-free wine spritzers offer consumers the choice of skipping the negative effects without losing out on the social element. It is an adult drink for sophisticated pallets, no alcohol needed.
“Duchess Spritz is La Dolce Vita in a bottle. From the taste, to the design, to the tone of voice, we want consumers to be transported to carefree moments of joy and vitality. In 2020, we can all do with a bit more of this and the time to offer something new, exciting and unique is perfect,” adds Creative Director and Co-Founder, Inus Smuts.
As part of the official launch, the brand has adopted a youthful quirkiness for Spritz’s tone of voice and visuals, which will lead marketing execution from social media content to brand collaborations.
Global Marketing Manager, Talita Calitz explains: “We’ve always viewed The Duchess Alcohol-Free Gin & Tonic as the embodiment of an elegant, sophisticated and classy female persona, but now it’s time for The Duchess to let her hair down.”
With their 2020 tagline, Refresh Your Mind, now more relevant than ever, The Duchess is encouraging consumers to take a fresh outlook on the way we drink, the way we think, and the way in which we consume. To be a happier and healthier version of ourselves as we deal with the changes and challenges in the world around us.
The Duchess Spritz will be available in two variants – Spritz Berry Rosé and Spritz Elderflower White.
Light and bursting with berries, Spritz Berry Rosé has a refreshing acidity that is beautifully balanced by the sweetness of the Acai Berry. Their Spritz Elderflower White, made with a premium Chardonnay, is crisp and sparkling with fragrant notes of elderflower to match its refreshing acidity.
The Duchess Spritz will be available from Yuppiechef and SPAR stores from August 2020.